What's the ROI on a commercial vehicle wrap and upfit?

Hey folks! This is Nick from High Street Wraps.

Welcome to another Q&A session where I answer questions from y'all on the internet.

Today's question is:

"What's the ROI on a commercial vehicle wrap and upfit?"

Answer

So, the the typical ROI on a commercial wrap, if you think about it, that's going to get you four to five years of being on your vehicle. If you break that out into months on your vehicle and the cost it actually is to do, we're talking under $50 a month. It's very low. It's a very low cost and it's the cheapest form of outdoor advertising. The ROI is going to depend on your your area that you're driving around in, but you can expect uh several leads on a monthly basis just coming from your vehicle from being branded. If you need help with actually calculating that, we actually have a calculator on our site. You could show how many vehicles you have, how much they cost, how often you're driving them, and it will spit a price or it will spit, you know, a potential lead that could be uh come to your vehicle based on, you know, the branding and the vehicle that you have.

Summary

The time required for a vehicle wrap job varies, with simple accent pieces or partial wraps, like hoods and roofs, sometimes being completed in the same day. However, Nick stated that a full vehicle color change typically takes two to four days, requiring patience from the customer (00:02:36). Discussing the Return on Investment (ROI) for a commercial vehicle wrap, Nick calculated the cost to be very low, often under $50 per month over a four-to-five-year period, calling it the "cheapest form of outdoor advertising" and suggesting that clients can expect several monthly leads from branded vehicles (00:03:49).